How To Find The Best Google Ads Manager For Your Business

How to find the best Google Ads manager for your business...

Finding the best Google Ads manager requires careful consideration and evaluation. Here are some steps you can follow to find a qualified and reliable Google Ads manager:

Define Your Needs

Before starting your search, clearly define your needs and goals. Determine what you expect from a Google Ads manager, including your budget, target audience, campaign objectives, and desired outcomes. This will help you communicate your requirements effectively and evaluate potential candidates accordingly.

Seek Recommendations

Ask for recommendations from colleagues, friends, or business associates who have experience with Google Ads or have worked with a Google Ads manager before. Their insights can be valuable in identifying reputable professionals.

Conduct Online Research

Look for Google Ads managers or agencies through online platforms, directories, or professional networks. Review their websites, portfolios, case studies, and client testimonials to get a sense of their expertise and track record.

Evaluate Experience and Expertise

Assess the candidates' experience and expertise in managing Google Ads campaigns. Look for professionals who have worked on similar projects or have industry-specific knowledge. Check if they are certified by Google, which indicates their proficiency in using the platform.

Review Performance Metrics

Request performance metrics or case studies from potential candidates. Evaluate their past campaign results, such as click-through rates, conversion rates, cost per acquisition (CPA), and return on investment (ROI). This will give you an idea of their ability to deliver successful outcomes.

Ask for Recommendations and References

Request references from the Google Ads manager or agency. Contact their previous clients and ask about their experience working with them, the results achieved, communication skills, and overall satisfaction.

Conduct Interviews

Shortlist a few candidates and conduct interviews to assess their communication skills, problem-solving abilities, strategic thinking, and knowledge of Google Ads. Ask specific questions related to your business and goals to gauge their understanding and compatibility.

Request a Proposal

Ask the final candidates to provide a detailed proposal outlining their approach, strategies, and expected outcomes for your Google Ads campaign. Evaluate the proposals in terms of feasibility, creativity, and alignment with your goals.

Consider Budget and Fees

Evaluate the candidates' pricing structure and compare it with your budget. While cost shouldn't be the sole deciding factor, ensure that the fees are reasonable and justifiable based on the expected value and results.

Trust your Instincts

Finally, trust your instincts and choose a Google Ads manager or agency that you feel comfortable working with and has demonstrated a genuine interest in understanding your business needs.

Remember to sign a clear contract or agreement that outlines the scope of work, expectations, timelines, and payment terms to ensure a transparent working relationship.

By following these steps, you can find a skilled and reliable Google Ads manager who can effectively manage your campaigns and help you achieve your advertising goals.

With over 6 years experience in digital marketing, more than 3,000 days of constant research and over 70,000 rewarding hours of problem solving, Anna, at Pay Per Click Daily, is in a position to help you build a system of growth for your business.

What makes a good Google Ads manager... 

A good Google Ads manager possesses a combination of skills, knowledge, and qualities that enable them to effectively manage Google Ads campaigns and achieve desired results. Here are some key factors that make a good Google Ads manager:

Expertise in Google Ads

A good manager should have a deep understanding of Google Ads platform, including its features, tools, and best practices. They should be familiar with various campaign types (search, display, video, etc.) and know how to optimize them for maximum performance.

Analytical Skills

Google Ads managers need to be highly analytical to interpret data, identify trends, and make data-driven decisions. They should be able to analyze campaign metrics, track conversions, and use tools like Google Analytics to gain insights and optimize campaigns accordingly.

Strategic Thinking

A good manager develops a strategic approach to Google Ads campaigns. They understand the client's business goals, target audience, and competitive landscape. By aligning the campaigns with the overall marketing strategy, they can create effective ad copy, select relevant keywords, and allocate budgets wisely.

Continuous Learning

Google Ads is an ever-evolving platform, so a good manager stays up-to-date with the latest trends, updates, and industry changes. They actively seek new knowledge, attend webinars, participate in forums, and explore Google's training resources to enhance their skills and adapt to the evolving advertising landscape.

Communication Skills

Effective communication is crucial for a Google Ads manager to collaborate with clients, stakeholders, and team members. They should be able to clearly convey campaign performance, explain strategies, and provide actionable insights. Additionally, they should actively listen to client feedback and incorporate it into their campaign optimizations.

Creativity

While data and analysis are important, a good Google Ads manager also possesses creativity to develop compelling ad copy, engaging visuals, and innovative strategies. They experiment with different ad formats, test new ideas, and find unique ways to attract and engage the target audience.

Attention to Detail

Managing Google Ads campaigns requires meticulous attention to detail. A good manager pays close attention to keywords, bidding strategies, ad placements, and targeting settings. They regularly monitor campaigns for any issues, anomalies, or opportunities to optimize performance.

Problem-Solving Abilities

Challenges are bound to arise in Google Ads campaigns, such as low conversions, high costs, or underperforming ads. A good manager has strong problem-solving skills to identify issues, diagnose root causes, and implement corrective measures to improve campaign performance.

Time Management

Managing multiple campaigns, ad groups, and keywords requires effective time management. A good Google Ads manager sets priorities, manages deadlines, and efficiently allocates their time and resources to ensure all campaigns are well-maintained and optimized.

Result-Oriented Mindset

Ultimately, a good Google Ads manager is focused on achieving results. They set realistic goals, measure campaign performance, and constantly strive to improve key metrics like click-through rates, conversion rates, and return on ad spend (ROAS).

By combining these qualities, a good Google Ads manager can successfully plan, execute, optimize, and measure advertising campaigns to drive meaningful results for their clients or organization.

With over 6 years experience in digital marketing, more than 3,000 days of constant research and over 70,000 rewarding hours of problem solving, Anna, at Pay Per Click Daily, is in a position to help you build a system of growth for your business.

Get in touch with Anna: enquiries@ppcdaily.agency